Rilla

Web Rebrand & Strategy: Partnered with design and engineering to lead a comprehensive rebrand of Rilla’s website, improving engagement metrics by 28% and reducing bounce rates by 17%, aligning the brand with its mission to revolutionize door-to-door sales coaching.

Experimental Marketing: Launched innovative marketing campaigns tailored to the HVAC market, including dynamic ad campaigns and A/B-tested landing pages, driving a 45% increase in lead conversions and a 30% growth in HVAC-specific sales in key regions.

Top-of-Funnel Content: Designed and executed a content strategy targeting HVAC sales professionals, producing educational resources on closing deals and using GenAI for sales coaching. This strategy boosted organic traffic by 35% and generated over 12,000 new leads in six months.

Revenue Growth: Contributed to scaling ARR from $1M to $15M in just 15 months by aligning branding and content strategies with Rilla’s focus on helping HVAC sales teams improve deal close rates, increasing close rates by 22%.

Market Alignment: Leveraged insights from Rilla’s GenAI platform to address core customer pain points, creating a resonance with door-to-door sales professionals in the HVAC sector and driving adoption across key markets.

Hands-Free Coaching: Designed to meet the top request for mobility, enabling busy managers to coach effortlessly on the move with a seamless hands-free experience.

Scalable Coaching: Implemented automated daily coaching for all reps, ensuring consistent team improvement at scale.‍

User-Centric Design: Delivered an intuitive and streamlined interface, enhancing user adoption and simplifying onboarding.‍